Margarita Googe graduated from the Higher School of Economics (HSE) with a bachelor's degree in marketing. One of her class projects focused on the city of Perm, highlighting its cultural assets in order to attract tourists and reduce out-migration among young people. Through this project she developed a strong interest in urban branding, which inspired her to pursue a master's degree in state and municipal management at HSE. In addition to her studies, Margarita gained practical experience through professional marketing for Moscow theatres.
higher school of economics - national research university
Head Of Marketing & Communications