Entrepreneurship can be an effective way of changing a city. Successful business benefits not only its owner but all habitants — with development of entrepreneurship culture cities become more comfortable and appealing. Companies can use their resources to solve social problems; for example, the American platform LeadGenius delegates small routine work to outsource employees from developing countries, helping them to gain money and reduce company's expenses.
Design strategist and social entrepreneur Matthew Manos developed an innovative methodology, which helps companies to choose an appropriate business model. His own design agency verynice completes 50% of all projects pro bono without any financial loses (some the agency’s clients are UNICEF, NASA, MTV and Google). In the lecture Matthew will explain how an appropriately chosen business model helps entrepreneurs earn money and why it is profitable to work with social initiatives.