02.09-03.09 / Workshop

Liya Safina, Lead UX designer, Red Antler, New York

Registration will be open soon

Liya Safina is the curator of the Digital August programme, a specialist in digital education, and the head of the UX design department at the New York-based branding agency Red Antler.

Red Antler specializes in creating brands for world-famous large companies, such as Google, Foursquare and Tripadvisor, but also for start-ups: an educational experiment, MissionU; a hotel on wheels, Cabin; a relationship application, Hinge; a home mattress delivery startup, Casper, which Leonardo DiCaprio has invested in.

The workshop will focus on developing a successful brand strategy and user retention tools. Together with workshop participants, Liya will examine the key success factors for new start-ups and small brands and will explore new digital campaigns to win audience loyalty.

Liya is a co-author of the manifesto on digital education, and also participated in the development of the concept and methodology for the online school for urban entrepreneurs Vector.

Subscribe to news about the workshop here to be the first to know about the start of the application process and to receive a discount promotional code.

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