What do people born between 1980 and 2000 really have in common? Whether we're talking about iPhones or avocado toast, today's generation of emerging adults is understood in relation to commodity consumption.
The term 'millennials' was invented by a pair of American marketing professionals. Many of the propagators of the worst millennial stereotypes (lazy, entitled, fragile) are marketers with a financial incentive to invoke base passions. Malcolm Harris, author of the first book about the millennial generation written by someone who belongs to it, explores other angles of approach to generational analysis. Who are millennials as workers? What are the similarities and differences across national borders and regions? Why are millennials more anxious and depressed than older cohorts? And what does all of this have to do with education?
Materialist understanding of the millennial cohort derived from the idea of 'human capital', how it is forming and influencing employment and education, and the problems and frustrations it is bringing to the character of millenials. Harris appeals to think critically about what would happen if the world would come to resemble the millennial experience.
Malcolm Harris is an editor at The New Inquiry and the author of ‘Kids These Days: Human Capital and the Making of Millennials’, a book that immediately became a best-seller and drew attention from Western media including The New York Times and The Financial Times. In his book, Harris doesn’t promise to deliver ready-to-use instruction, but rather suggests new approaches to generational discourse.