VR / AR, virtual assistants, Big Data, and artificial intelligence: all these trends have been on the Wired and TechCrunch lists for some time. But the digital world is changing rapidly and requires the study of more subtle issues and patterns. What will the new Internet users be like? How should ethical issues in the network be solved? How do franchises help win a loyal audience, and what other digital tools help build relationships with users? In workshops and lectures, experts from Google, Dots, Twitter, and Red Antler will talk about non-linear trends that cannot be ignored. The curator of the programme is Liya Safina, a specialist in digital education and the head of the UX design department of a New York brand agency.