Data, Money & Mixed Reality

Project Data Coup critically examines the default way we now treat information generated online, and aims to challenge this status quo. It projects the logic of wealth accumulation, shared by most tech giants today — collection, analysis and monetization of users’ generated data — into the future and illustrates how such approach can lead to serious societal-level implications.

Starting from a core belief that in the future the information will need to be treated as an open commodity, the project proposes a possible solution: a design of an ecosystem that allows anyone who wishes to access people’s generated data, to do so directly without having to go through a third party, like Google or Facebook. For people on the other hand, it allows to benefit and earn from the data they produce, while exercising control – what information they are willing to share, whom they share it with, and how much they get paid for it.

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