Mass Market Architecture

The project analyses the technological shifts in architectural design and construction and speculates on the future of architecture as an industry. As this future scenario claims, the technological advancements will eventully allow for data-driven architecture: designs will be created by algorithms from database elements and styles, while construction will be programmed and overseen by machines. In this situation, what would the cities and suburbs look like? Would the designs look rational, efficient and bleak or will it create a realm of Mass Market Architecture, where buildings are cheap, easily customised and create a blust of random, unregulated compilation of corporate or signature starchitect styles?

As a prototype, the project offers a game: a possible interactive tool for generating architectural designs.

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