Saturday 24.09.11, 12:30
Interview with Top Advertisers: Online Brand Presence Strategy (Discussions)

In interviews with Russia's leading advertisers, such current questions as the online presence of brands, the paid owned earned ratio of media, the allocation of budgets on the Internet, the calculation of the effectiveness of advertising campaigns on the Internet, whether brands need to get into social media at all, and how to build relationships with agencies will be discussed. Furthermore, by looking at actual campaigns we will analyze successful and erroneous moves. 

Date:

24.09.11

Time:

12:30

format:

Discussions

Place:

STRELKA COURTYARD

Price:

FREE

Language:

russian

Curator: Grape

Moderator: Kirill Smirnov (ADV Group)

Participants: Stepan Semenchuk (Unilever), Yaroslav Smirnov (MTS)

Guests: Beeline, Procter&Gamble