Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. The start of innovation is a process that many struggle to master. “What is the right moment?” “How do I discover what customers want?” “How do I get breakthrough ideas?” “How do I get internal support?”
In this lecture you will be inspired by an original and effective approach. Innovation author Gijs van Wulfen draws parallels between mankind's greatest explorations in history and modern-day innovation. How Columbus discovered America; how Hillary reached the summit of Everest; and how Neil Armstrong got to be the first man on the Moon. Their remarkable stories of exploration and how they overcame unexpected setbacks will inspire you to innovate with a new mindset in a new way.
Gijs van Wulfen is a bestselling innovation author and LinkedIn Influencer from The Netherlands. His speaking style is informal, direct and humorous.
He is very driven to jumpstart innovation in organizations because they are struggling with the creation of innovation in their hectic day-to-day business. He is the founder of the FORTH innovation methodology. FORTH is a customer-oriented and inspiring innovation expedition to create new mini business cases for innovative products, services and business models. The FORTH innovation method connects the day-to-day business reality with outside-the-box creativity. The method is described in his latest innovation bestseller “The Innovation Expedition.”
The lecture and its online-translation of the lecture is supported by innovation partner “MegaFon”