Idea generation and the selling of the idea is not just something reserved for mythical Creative Directors –– all creative thinkers have the ability to do this well. In this workshop hosted by UX director Irene Pereyra and Creative Director Anton Repponen, you'll learn how to quickly come up with a concept and solution to a client brief and create a convincing presentation that sells your idea either to your internal team or the client within just a couple of hours.
Heavy emphasis will be placed on creating a client facing presentation. You’ll learn how to sell your idea, make a convincing argument, tell a compelling story, and present effectively in front of a large group of stakeholders.
This workshop is for any person within any department in digital design (project managers, copywriters, content strategists, developers, programmers etc. are welcome!)
How to interpret a client brief and read between the lines
How to utilize group dynamics to maximize time, thinking and execution
How to craft and synthesize concepts
How to create a client facing presentation in just a couple of hours
How to present, defend and sell your concept and design convincingly
How to analyze and critique other’s ideas
A laptop computer loaded with presentation software (Keynote or Powerpoint) is required in order to participate in the workshop. Pencils, markers and paper will be supplied.