Sunday 10.07.16, 20:00
Ahmad Tea Design Talks. Michael Rock (Lectures)

Lecture by a National Design Award winner Michael Rock about screens as the medium of communication 









Designer, writer and teacher Michael Rock and his design studio 2x4 have been exploring the expanding function of screens as communicative surfaces. That work ranges in scale from personal devices and video mirrors for Prada, to multiple screen compositions both interior and exterior, a seven screen theater in collaboration with musician Kanye West, and full building facades for Chanel and others.

In his lecture Rock will engage the phenomenology of screens and their impact on both the designer and the urban context. Using the evolution of the work of 2x4 from books to building environments to screen presentations, he will draw parallels to a historical trajectory from the invention of plate glass and shop windows to cinema, television, personal computers, and smartphones. Rock will posit that the changing nature of the screen suggests a radical revision of the way we look in the 21st century.

Rock is a Director of the Graphic Architecture Project at Columbia University Graduate School of Architecture, Planning and Preservation and a professor of Design at the Yale School of Art. He has received National Design Award in 2006 and is currently design critic for the New York Times T Magazine. His book, Multiple Signatures was published by Rizzoli International in 2013.