What stereotypes do we have to fight and what rules to violate during the process of working on unconventional architectural and urban projects? How to work with existing buildings and find investments to adapt them to current needs? Who should initiate city projects and how? How to develop long-term business plans and at the same time ensure the quality organisation of space? Professionals who solve different tasks in one area will discuss these issues relevant to all modern designers and try to resolve the contradictions between a designer and an investor.
Marcus Fernhout personally developed 9 corporate buildings with a total area more than 36,000 square meters. Among them there are Schieblock Rotterdam and A Lab Amsterdam. He founded CIC Rotterdam and he is the executive director of CIC International (Cambridge Innovation Center). Marcus promotes to creative startups in organising work and office space. Alexander Sverdlov is one of the founders of the Russian-Dutch SVESMI bureau in Rotterdam, which was engaged in the reconstruction of libraries in Moscow and designed the Dostoevsky library. Alexander Sverdlov participated in the projects of the bureau Neutelings Riedijk, West 8, Architecten Cie and OMA. He became the author and co-curator of the project Shrinking Cities of the German Cultural Foundation at the International Biennale in Rotterdam in 2005, 2007 and 2009.
The discussion will be moderated by the researcher Anastasia Smirnova – the director of the educational program at Strelka Institute (2011-2015) and the program director of the joint master program of Strelka Institute and the Higher School of Urban Studies HSE –Advanced Urban Design.
The discussion will be held with the support of the Embassy of the Kingdom of the Netherlands.
Accreditation – firstname.lastname@example.org.