In 2004 UNESCO had established a list of the most creative places in the world, calling the German city Mannheim ‘the city of music’. The musical environment here is the driving force for the development of cultural, economic and educational urban policies. It transformed the city into a powerhouse with a huge concentration of creative startups from different directions. The head of the company mg:gmbh, which was created for the development of small creative projects and now helps more than 300 startups, Christian Sommer will talk about creating cultural clusters and how the balanced work of business, artists, startups, local authorities and night institutions can change environment and make the city famous worldwide.
‘Create Hotspots! Make them work together by developing urban hotspots for all stakeholders in an modern, cool way. And talk about it. Use all kinds of media to tell the world about what you’re doing,’ — Christian Sommer.
Christian Sommer has been working in the music industry since 1994, he was the manager of bands like Masterboy and Fools Garden. In 2003 he became one of the founders and the director of the music cluster Musikpark Mannheim GmbH. Sommer is the co-founder of the Federal Union of Music Producers of Germany and a member of the supervisory board of the Pop Academy of Baden-Württemberg. Mg:gmbh, which he heads today, was created with the support of the city administration to manage a network of eight startup clusters, located on the area of 28,000 square meters. They offer modern infrastructure for startup development as well as — coworkings, accelerators, international connections, support for creative industries and provide other services — offline and digital.
The lecture is held with the support of the Friedrich Ebert Foundation and within the framework of the Festival Moscow Urban Forum.