Words ‘renovaton’, ‘hype’, and ‘bitcoin’ were declares key words of 2017, while federal Russian media outlets kept a close eye on the blocking of Telegram. Words appear and disappear, reflecting the change in the value system, technologies and media transform the ways and channels of communication, while democratic nature of the Internet enables any commenter to become the creator of a new language. Digital space becomes the extension of everyday reality, encompassing our fears, hopes and the drive for security.
Moderator of the day — Anna Lvova, data analyst, Strelka Institute alumni
1. 'Talk to You Later: What Do Mobile Carriers Know about Us' / Olga Alekseeva, Yota
Not all people in Russia need unlimited Internet, but 'fancy numbers' are still in demand in some regions. In southern regions of the country, in the Volga region and in Siberia, people shift away from phone calls, and social networks account for 80% of all mobile traffic in Russia. There are more and more ways of communication, but does this really change the way we interact with each other?
Yota PR Director Olga Alekseyeva will explain whether our wealth depends on the amount of gigabytes spent, how the demand for travel destinations can be predicted using mobile data, and why Odnoklassniki's audience is younger than it seems.
2. 'Internet of the People: Talk to Your Provider' / Polina Kolozaridi, HSE
The behavior of providers, the administration, the work of supervisory authorities, geographical and cultural specifics form the unique urban Internet, shape its unifying and divisive features. Online communities and websites of a particular city can be more revealing than regional statistical data and guidebooks. In Vladivostok, both in the streets and in the web, parents become activists, and the Tatar 'Tatnet' has emerged as a tool for shaping the national identity.
Polina Kolozaridi will explain, drawing on the example of the Fan Club of the Internet and Society, whether the Internet helps to form a local community, or standardizes communication in the Russian cities.
3. ‘Easy come, easy go: how language changes over time’ / Maria Rovinskaya, HSE
Except politics and religion nothing may cause as many face-to-face disputes as Russian language does. Memes and anglicisms are still considered as triggers for haters. Meanwhile, language is a self-regulating system, that saves only expressions that help to describe the changing everyday life in the best way.
The deputy head of the School of Philology at HSE and a member of the ‘Total dictation’ Expert Council Maria Rovinskaya will tell how new public realities are reflected in language and how digitalization helps.
4. 'Russian Hackers Myth: What Should We Really Be Afraid of' / Alexander Lazarenko, Group-IB
In pop culture, cyber criminals easily break into the systems of factories and nuclear power plants. But why attack a nuclear power plant if one break into bank accounts? According to Group IB, 99% of all cybercrime is associated with money theft and can affect anyone.
Alexander Lazarenko, Blockchain Security Office Director of the Group IB agency that prevents and investigates high tech crimes, will explain how ordinary Internet users can protect themselves, where security systems break down, what "Russian hackers" want and whether they can be stopped.
5. 'Pocket Library: Reading in Digital Era' / Pavel Grozniy, Bookmate
Widespread access to digital books changes the usual patterns of reading. You don’t not necessarily have to carry a book with you in order to read it, just a phone and 5 minutes in a queue or half an hour on the bus. If reading is not your thing, you can listen to it. Find it difficult to focus on one book or want to read a lot and about different things? With e-books and audio books, it's easy to read simultaneously and switch between texts. In Denmark, the evening rush hour accounts for the largest number of audio book listeners, while in Russia, readers prefer e-books.
Editor-in-chief of Bookmate Pavel Grozniy will show how reading habits change, how much time we spend on compiling lists and who, other than teenagers, read comic books.
6. Discussion ‘Youtube Instead of TV and Old Pop Culture as a New Fenome’ / Sergey Evdokimov, Nikolai Redkin, Armas Shpilev-Vikström
Viral music videos on Youtube replete with references to other popular media images. Some artists voluntarily become memes, and some others reproduce them forming an alternative show business of the social network age.
How to comprehend the contemporary stage? Can Youtube become the new MTV? Why do young stars in their 20s collaborate with pop ‘dinosaurs’? General producer of the ‘Pyatnitsa’ TV channel Sergey Evdokimov and editor of ‘The Flow’ magazine, co-author of Youtube channel about pop culture trends Nikolai Redkin will discuss. Moderator — Armas Shpilev-Vikström, digital director at Strelka Institute.
conference brings together professional researchers from various fields, including sociologists, biomedical specialists, marketing managers, analysts and cybersecurity experts. In brief lectures, discussions, and screenings they will provide facts, numbers and surprising results of their research of the country and the everyday lives of its citizens. Four days of the conference are dedicated to four main topics: Money, Values, and Happiness
, Human, Movement, and Space
, Word, Network, and Security
, Cultural Code and Brand Identity
. Each day requires separate registration.