14.06 / Lecture

Buttons and Icons as Metaphors of the Physical World

Ines Cox, an independent designer, will tell us what determines our perception of online visual content

Publishing became posting, and posts are designed within given frameworks. There are windows, buttons, rulers, and folders. The screen has become our playground where we select, copy, paste, save, export, and preview. For two years, Ines logged every single step of her design work to understand how it is affected by interface limitations.

Instagram pours our images into its square grid, while Facebook previews our photos through fragmentation. On our screen we see a designed space, full of metaphors of the physical world. Programmed templates determine the way we look at our visual material. In her lecture hosted by Strelka, Ines Cox will explain why she archives and reproduces the digital process of different websites and apps and share how this practice can be used by a wide range of professionals.

Ines Cox is a Belgian graphic designer running her own independent studio in Antwerp. She has been collaborating with a wide variety of artists, institutions, and brands on both printed and digital matter. Ines teaches Typography in the Graphic Design department of the Royal Academy in Antwerp, where she has also been a researcher.

The lecture will be held in English, with simultaneous interpretation into Russian. Receivers will be issued in exchange for an ID.

For accreditation contact pr@strelka.com.

english with simultaneous translation into Russian
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