The Russian example for the strategic development of industrial estates is redevelopment that preserves the industrial legacy in the form of loft apartments or art clusters, with the industrial zone being treated as a piece of property that often remains excluded from the life of the city. A modern approach to the layout and development of industrial estates incorporates elements from architecture, graphic design and marketing and sees the industrial area transformed into a genuine part of the city through the application of Russian and international experience and a focus on the search for a development concept. Within the discussion process, we will introduce the international approach of an organisation that helps local businesses and residents engage in projects to improve existing industrial zones, encouraging numerous tenants and concerned individuals to become involved in the process. Internationally, such forms of management are provided by Development Corporations and Business Improvement Districts.
Elizabeth Demetriou will discuss a similar example from the historic district of Red Hook in Brooklyn, New York. In Red Hook, the existing port facilities are interspersed with the commercial areas of the former industrial zone, high-quality residential districts and units for small and medium-sized businesses. Several pilot projects have been conducted in the district, including rooftop gardens and the revitalisation of the main roads.
Elizabeth Demetriou, Deputy Director at Southwest Brooklyn Industrial Development Corporation (SBIDC), works on the development and implementation of new programmes and services within her company, including the organisation of the workforce and procurement-related matters. For the last year, she has been coordinating about 10 campaigns, such as a network of business events and educational seminars. She also works on urban projects for the development of Southwest Brooklyn. Elizabeth offers training courses that are designed to revitalise New York’s commercial corridors by changing how establishments and the process itself are organised. Elizabeth Demetriou is a member of the American Institute of Certified Planners.
The event will conclude with a roundtable discussion, devoted to the theme of qualitative change to industrial zones and methods to achieve and support this. Invited participants include landscape architects, ecologists, designers, local authority representatives, activists, industrialists and consultants.