On June 22, Strelka will host a public defense of the thesis projects for the “Branding Territory” theme of the Moscow Wordshop Academy of Communications.
Over the past year, students of the Wordshop Academy have created their own projects on commission for the administration of the Moscow region. Students in the Strategy department have designed brand-strategies for the cities of the Podmoskovye, the visual aspects of which were handled by students from the Identity department. In this way, brand-design was developed for Kolomna, Pavlovsky Posad, Noginsk, Ruza, Volokolamsk, Klin, Dmitrov, Vereya and Taldom.
During the public defense, students will present the six top projects for branding these cities, in addition to presentations of other projects from the Wordshop Academy.
— Igor Yurevich Chaika, Advisor to the Governor of the Moscow Region
— Svetlana Maibrodskaya, Director of the Moscow Wordshop Academy of Communications
— Erken Kagarov, Art Director at the Artemy Lebedev Studio
— Sergey Sharyukov, Director of Client Services at Landor Associates
— Andrei Stas, Managing Partner of Stas Marketing, Director of the Institute of Territorial Marketing and Branding
— Pavel Rodkin, Instructor in the Department of Design at the National Research University’s Higher School of Economics
— Sonya Shmatova, Director for Strategic Planning at Ogilvy
— Svyat Murunov, Urbanist, Expert on Urban Societies, Owner and Director of Creative Economics
— Andrey Ionochkin, General director of LINII Design Lab
— Michael Gubergritz, Curator of the department of Identity at the Moscow Wordshop Academy of Communications