Wednesday 12.08.15 – 13.08.15, 11:00
Anton Repponen and Irene Pereyra. How to sell your idea (Workshops)

Workshop for copywriters, managers, strategists and developers involved in the digital design conducted by the specialists, who worked for Google, Microsoft, Porsche, Red Bull, CNN, Netfix and others


12.08.15 – 13.08.15







Idea generation and the selling of the idea is not just something reserved for mythical Creative Directors –– all creative thinkers have the ability to do this well. In this workshop hosted by UX director Irene Pereyra and Creative Director Anton Repponen, you'll learn how to quickly come up with a concept and solution to a client brief and create a convincing presentation that sells your idea either to your internal team or the client within just a couple of hours.

Heavy emphasis will be placed on creating a client facing presentation. You’ll learn how to sell your idea, make a convincing argument, tell a compelling story, and present effectively in front of a large group of stakeholders.

This workshop is for any person within any department in digital design (project managers, copywriters, content strategists, developers, programmers etc. are welcome!)

Learning Outcomes

How to interpret a client brief and read between the lines

How to utilize group dynamics to maximize time, thinking and execution

How to craft and synthesize concepts

How to create a client facing presentation in just a couple of hours

How to present, defend and sell your concept and design convincingly

How to analyze and critique other’s ideas

Required Equipment

A laptop computer loaded with presentation software (Keynote or Powerpoint) is required in order to participate in the workshop. Pencils, markers and paper will be supplied.