Monday 17.08.15, 20:00
Relationship Sauce. The Art of Data to Dating in Digital Products (Lectures)

Raul Sen, Lead Growth and Product Designer at Spotify will talk about the importance of building lasting relationships between products and people 

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Make your product excel in long, lasting relationships with users — not just one night stands. Aspire for users to have anniversaries with them, not just random dates.

This session will discuss digital products and how to design them for lasting Growth. It will discuss a Product’s Growth Funnel but also draw inspiration from romantic relationships — movies, literature and our own life — to shape a more humane Relationship funnel for the design of digital experiences.

Rahul Lindberg Sen is a Lead Growth and Product Designer at Spotify. Rahul cares deeply about relationships — especially those between products and people. He believes that only great design has the power to make lasting Relationships — those that last the test of time and space. He has dedicated the last decade to proving this theory while shaping product narratives at Spotify, and before that at Nike, Microsoft, Pepsico, GE, Maquet and several other global companies.

Event partner – Rambler&Co.