Saturday 03.09.16, 12:00
Combining function and visual language in design (Workshops)

A workshop by Medium product designer where participants create vision-appropriate demos for mobile apps 

Benjamin Child











Any product in design is defined by 2 criteria: functionality and visual language. A product designer should take into account both aspects and find solutions including ‘what’ and ‘how’. On the one hand, the product designer makes products memorable, well-recognized and pleasant in use. On the other hand, he creates the visual language which tells the story and express philosophy of the brand and sets emotional contact with users. Participants of Brad Artziniega's (Simpson's) workshop will work in groups and live every step, from ideation to birth of the product including sketching, creating storyboards and prototyping. At the end of the workshop participants present their sample mobile apps.

Brad Artziniega (Simpson) is a product designer in Medium, a platform for free publishing. Medium got positive feedback due to its convenient and well-designed system of tools which allow the authors generate quality content. In Medium Simpson works on everything from product concepting to interaction and visual design, prototyping with code and paper all along the way. Previously he was a research affiliate at MIT and was responsible for software integration in IDEO.

Participants will:

— learn some of the best methods for quickly generating and iterating on ideas as a team;

— discover basic principles of UX-design;

— create and present vision-appropriate demos.

The workshop will be held in English without interpretation.

Participants must have laptops with design software of choice (Sketch, Photoshop, Framer, InVision, Principle, Origami, etc.) and PowerPoint or Keynote and sketching supplies.