Saturday 18.03.17, 19:00
What is economy of talent based on? (Lectures)

Silja Suntola, Project Director for Creative Industries Finland, explains why it’s more profitable for cities to invest in festivals and lecturing halls rather than in industrial production 








Ural Design Centre



Around the world, societies founded on industrial engineering and manufacturing are facing great changes. While manufacturing is moving to low-cost countries, fast technological advances and globalization have forced both the private and public sector to adjust their focus from manufacturing to offering services and innovation. The competitiveness of different regions, too, is increasingly based on their ability to offer a culturally rich environment and first-rate services. Immaterial value production is becoming a central competitive factor.

CIF (Creative Industries Finland) is a professional community that supports creative industries and connects those who found them with investors and mentors to provide projects with financial and consulting support. CIF was founded in 2008 in partnership with Aalto university as a part of national programme of developing creative industries in Finland.

In her lecture CIF Project Director Silja Suntola will explain how creative economy works and why it’s profitable for cities to support theatres, IT-companies and coworkings. Silja will give a brief overview of her professional experience: in last 10 years she collaborates with Pori Jazz festival.

The lecture was held within Strelka Institute’s week in Yekaterinburg.